Pop-up displays are great ways to engage with consumers to promote brand experiences and set a playful mood. Of course, some people never want to leave the beach which is why Virgin Holiday’s departure beach lounge is bound to take-off. The airline built beaches complete with bars and actors put on a party in the centre of an ordinary plaza in a manner of minutes. Iberia Airlines also used pop-ups to promote its last-minute travel bookings using Avios points with a “Planes de Repente” outdoors campaign in late 2015. Along with an improvised beach, treats and Australian flags which were handed to passengers, there was musical entertainment with an acoustic cover band playing songs by Australian artist and two very skilled kangaroos on stilts. Who could resist the fun of this happy beach bar scene right in the centre of the terminal?”īeaches have been popping up at other airports, too. Qantas brought sand and sunny smiles to Heathrow Airport with a special pop-up this January, to promote London to Perth flights and celebrate Australia Day. Grey Goose retail ambassadors dressed in French marinière chic offer shoppers a taste of Le Grand Fizz, the signature summer cocktail of Grey Goose Original Vodka with elderflower cordial, soda water and lime wedges, served over ice in a special glass which features the brand’s iconic Grey Goose.Īude Bourdier-Rocourt, regional director Europe, Bacardi Global Travel Retail, said: “Summer is a key time of year for Grey Goose and we want to inspire shoppers to elevate their summer cocktail experience, while reinforcing the brand’s French heritage and having Riviera epitomize summer lifestyle. Through a collaboration with BuY Paris Duty Free at CDG, the Bacardi label has installed a special pop-up beach bar with deck chairs, towels, nautical props and a game of La Petite Pétanque. Grey Goose Vodka has brought the élan of the Côte d’Azur to Charles De Gaulle Airport (CDG) for the global airport launch of its new ‘Extraordinary Summer’ campaign, promoting a new Grey Goose Riviera Summer 2017 limited edition bottle featuring marinière stripes. For instance, Grey Goose La Poire was the result of Thibault’s relationship with a Parisian pastry chef, whose pear tarte inspired the recipe for the new vodka flavor.APEX Insight: Grey Goose Vodka, Qantas and Iberia are some of the brands setting up beach pop-ups in the hopes of making customers’ jaws drop. It is made from 100% French ingredients, including flavored versions of the vodka. ![]() ![]() Grey Goose is the first vodka to be produced in the Maître de Chai tradition, which allows aromas to be produced in the distillation process specific to it. The wheat sold is categorized as “superior bread-making wheat”, and wheat that is soft. The wheat used in Grey Goose is soft winter wheat, sown in October and harvested in August, which provides it with four additional months of growth in comparison to summer wheat. Distilled in the same region, north and east of Paris, the distillate is then sent to Cognac, France, where it is blended with spring water and bottled. The wheat used in the creation of Grey Goose vodka is grown in Picardy, France. The Maître de Chaifor Grey Goose is François Thibault, who developed the original recipe for the vodka in Cognac, France. It was created in the 1990s by Sidney Frank, who sold it in 2004 to Bacardi. Grey Goose is a brand of vodka produced in France. Clean and fresh, with a smooth, creamy texture. ![]() GREY GOOSE Vodka, From Cognac in France, this breakthrough wheat-based small-batch ultra-premium vodka has achieved global success and won a Platinum medal at the World Spirits Championship.
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